Today, Yoshi announced that it has raised $23 million as a part of its Series B fundraise. Founded in 2015, the company delivers fuel, car washes, oil changes, and other services to wherever its customers’ vehicles are parked.
The latest investment round positions the technology start-up to continue to deliver even more value and convenience for its customers, as consumer behavior continues to evolve and traditional auto services companies look for solutions to augment their brick-and-mortar offerings.
During the past few years, Yoshi has emerged as the industry leader in the fast-growing categories of B2B and B2C fuel delivery, with multi-million dollar investments from investors and strategic partners. The latest fundraise was led by GM Ventures, demonstrating a continued commitment by General Motors to Yoshi’s growth through participation in its Series A and Series B fundraising rounds. To date, Yoshi has raised more than $38 million.
“We have ambitious plans to continue building a brand and service that our customers love,” said Bryan Frist, Yoshi CEO and Co-Founder. “We’re thankful for the continued support of our partners and investors who believe in our vision for radically transforming and significantly improving the customer experience in this rapidly evolving space.”
Yoshi offers customers a full suite of services at a time when the automotive and fuel industries are trending towards contactless options and self-servicing innovation. The start-up has already fully integrated with a number of connected car platforms, including General Motors’ OnStar program. Through this integration, vehicle owners with OnStar can enjoy a truly frictionless customer experience, as Yoshi can provide tailored delivery services, when needed, and where needed, thanks to a live stream of data insights about the vehicle’s maintenance and fueling needs.
“This is a game-changer,” said Frist. “Now we can see fuel level, oil life, tire pressure, and more all in real-time. This data allows us to diagnose and service a vehicle, often before the customer even knows service is needed.”
Looking ahead, the company has bold plans to get into alternative fuels and other services.
“We sit at the intersection of a few fast approaching tidal waves of innovation including connectivity, automation, shared ownership, and electrification,” Frist added. “We have plans to help expedite these waves over the coming months and years ahead through our own work and that of our growing list of world-class strategic partners.”
PR & Marketing at Yoshi